Description

The solution to marketing problems rests in sound analysis of consumer behavior. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.



Requisites

  • Complete the following:
    • BA1090 Introduction to Marketing 3

Course Timetable

A2

Mon, Wed from 10:00 to 11:20

Sep 2 2026 - Dec 19 2026

Grande Prairie Campus

Room A211

Instructor

Cost

$621.21

Open: 3 of 40 spots filled

Add to timetable add

Course Outlines

Find out everything you need to know about your upcoming or past courses. Understand the learning outcomes, evaluation methods, delivery mode, and prerequisites.

A2/B2
Sep 2024 - Dec,
2024
Evans M
A2
Sep 2023 - Dec,
2023
Dudenhoffer B
View all historical course outlines