Success Starts Here Student-led initiatives are an important part of the NWP experience. From project conceptualization and planning through implementation and evaluation, students gain valuable skills and knowledge by completing hands-on tasks. Recognizing that marketing and communication are core elements of most projects, NWP has developed some student-specific tools to support our Wolfpack, including: Student-Led Initiative NWP Logo Internal Screen Promotion Template Poster Templates Social Media Templates Marketing Support Request Use the Tools Design Tips Timeline 5 Weeks Pre-Event Submit a marketing support request to Communications@NWPolytech.ca. 3 Weeks Pre-Event All collateral approved and submitted for promotion. This includes social media posts, graphic design, and web event content. Event Date The big day is here. Reap the rewards of your marketing plan. Post-Launch Wrap-up post on social media. You must provide photos and an appropriate thank you. Marketing & Communications Tools for Students NWP strives for a distinctive look and feel in everything we produce. Key Documents Our branding and visual standards ensure consistency and continuity. Students should familiarize themselves with the NWP Brand and its application prior to commencing any design work. Our Logo Brand Guides Posters When it comes to printed promotion, students may choose from two poster sizes. Once approved by Marketing and Communications, printing is the responsibility of the students. Letter Size Poster Finished size: 8.5 x 11 in Design area: 8 x 10 in Download Template (.pdf) Tabloid Size Poster Finished size: 11 x 17 in Design area: 10.5 x 15.75 in Download Template (.pdf) Internal Screen Promotion NWP has internal digital screens across our campuses that may be used to promote student-led events and activities. This template may be customized to reflect the unique features of your project. VIS Slide Finished size: 1180 x 664 px Design area: 1144 x 596 px Download Template (.png) Social Media NWP’s channels are focused on storytelling, recruitment, and community connection. Please note that student-led initiatives may be considered for the content calendar if they meet the criteria below: Promotional Push: An event or initiative that is open to the broader community Wrap-up Post: A summary of the event provided with relevant photos Social Media Templates Facebook and Instagram post: 1080 x 1350 px Facebook and Instagram story: 1080 x 1920 px Download Post Template (.png) Download Story Template (.png) Asset Activation A Marketing Support Request Form should be completed at the start of a project to highlight the assets being developed and the proposed timeline for project communication. All promotional assets must be shared with NWP’s Marketing and Communications team for approval. Files may be sent to @email for review and scheduling as appropriate. Marketing Support Request Form Tips for Success Visuals Use high-contrast colours for fonts and backgrounds. For NWP branding: NWP light blue background contrasts best with white text or NWP yellow. Secondary text colour would be the NWP's darker blue. NWP dark blue background contrasts best with white text or NWP yellow. Secondary text colour would be NWP pink. For Social and Website graphics: Avoid using white as a background for graphics to ensure the graphic contrasts with web and/or browser backgrounds. When designing a suite of graphics, use only one graphic/image concept to ensure cohesiveness. For NWP run events, please include the NWP logo. For specifications on using the logo (such as minimum size requirements and required clear space around the logo), please consult pages 9, 11, and 12 of our Brand Guide. When there isn’t enough space to display the main logo at the minimum size, please use our “P” logo mark. Text Keep it simple. Seven words or fewer. Sparingly use text in all capital letters. If everything is capitalized, it reads the same as if nothing is capitalized. Be intentional in your use of capitals. One call to action. Be direct and intentional about where you want to direct (on the website) the people who view it as they drive by. Forget the phone number. For the EMB/VIS, people won’t remember this information, and with digital media, they will follow a link sooner than they will make a phone call. Get in Touch Communications & Marketing