The solution to marketing problems rests in sound analysis of consumer behavior. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.

This course is designed to familiarize the student with current marketing trends and the use of analytical tools to solve real-world problems. A "hands-on" approach will be taken so that the student is able to research, formulate and apply contemporary marketing strategies in order to meet the client's needs.

This course provides an overview of the human resource function in contemporary business. Specifically, the topics covered include: the legal aspects of HR, HR planning, job analysis and design, recruitment and selection, training and development, performance management, compensation and benefits, employee relations, and health and safety.

The nature of macroeconomic systems are examined in relation to markets, national income analysis, aggregate demand and supply, the functions of money, commercial and central banking, monetary and fiscal policy, exchange rates, the balance of payments, and selected topics in analysis and policy. Current economy-wide issues will be discussed throughout the course.

This course is designed to cover today’s core industry skills in the fields of business communications and digital marketing. Using a website design template, students will build a functional business website, to which they will apply social media and content marketing strategies, as well as search engine optimization, analytics and digital advertising.

This course will examine how information systems are utilized by decision makers to achieve organizational goals. Governance and ethical issues related to IT are explored as well.

This course covers financial statement preparation and analysis from a personal perspective, and the cash and debt management that flows from these statements. The course explores the structure of personal taxation including the calculations of income deductions and credits. This course also reviews the time value of money and economic concepts applicable to the principal subject areas of financial planning.

This course offers an overview of the products involved in the financial marketplace. Securities, financial markets, market efficiency, margin accounts, stock valuation, and bond valuation are examined. A review of mutual funds is also done, focusing on the different types of funds, their fees and services, and how to select a fund.

This course covers three main topics areas. The first topic, basics of insurance, will cover the concept of risk, the insurance industry, insurance contracts and group insurance. The second topic will cover retirement planning and management. Basics of estate planning, the final topic, will include intestacy, wills and power of attorney, probate and forms of property ownership, and family law.

The focus of this course is the establishment of small business enterprises and issues related to managing them. Managerial and strategic problems during the early years of business formation and growth are examined with emphasis on the entrepreneurial process, opportunity recognition, business planning, mobilizing resources and organization creation.

This course is the first in a series of three cooperative work experience placements, offering students the opportunity to apply classroom learning in a paid, minimum 400-hour work term in the business world. Students will gain hands-on experience in a professional setting, focusing on foundational business skills. Participation in the co-op program is optional but requires successful completion of all three work terms to fulfill the co-op pathway. The work term is monitored and evaluated by the employer.

Operations and supply chain management and its importance to the overall strategy and competitiveness of a firm are examined in this course. Students will explore how operations management influences organizational strategy and change, and how the framework of supply chain management and logistical decision-making impact organizational performance. The 5 Ps of operations management (people, plants, parts, processes, and planning) are also reviewed.

Theory and application of management information systems that support activities throughout an organization are examined. Concepts covered include information security and control, business analytics, data and knowledge management, e-commerce and cloud computing. Privacy and ethics will also be discussed. Using software application tools, case study analysis and research, students integrate current best practices with emerging technology to meet a variety of business challenges.

Using an integrated learning approach, students will explore and rationally analyze the day-to-day issues and challenges of a currently operating small business serving rural, northern, or Indigenous communities. Students will be divided into teams to work as consultants to an existing business. Working within a holistic framework, students will apply their knowledge by identifying, examining, and creating a recommended solution to present to stakeholders.

This course will not be available until the 2024/2025 academic year.

Applying concepts learned throughout their studies, students will explore business strategy as it applies to a company's plan to gain and sustain competitive advantage in an ever-changing marketplace. Utilizing the strategic management case analysis model, students will apply scientific methods and industry best practices to a variety of business situations to increase awareness of the multidimensional and integrative nature of strategic management. Governance and ethical issues in the context of strategy are also explored.

Qualitative, quantitative, and mixed-method research methodologies are examined with special attention paid to ethical concerns in research, validity and reliability, and critical assessment of research tools. Students will conduct primary and secondary research presenting their findings in a formal APA research paper.

This capstone course integrates learning derived from all courses in the program. Working in multi-disciplined groups, students will have the option of either compiling a comprehensive business plan for a new venture or undertaking a comprehensive business consulting project for an existing business looking to substantially change its footprint in the marketplace.

An introduction to the fundamental principles of biochemistry, protein structure and function: lipids and the structure of biological membranes, nucleotides and the structure of nucleic acids, bioenergetics and the metabolism of carbohydrates, lipids, and nitrogen; the integration and regulation of cellular metabolism. This course is intended for students who require a one-term introduction to the fundamental principles of biochemistry and for students who intend to take further courses in biochemistry.

The major concepts in this course include human systems (digestion, respiration, circulation, immune, excretory and motor systems); energy and matter exchange in the biosphere; population change; photosynthesis and cellular respiration.