Description

The solution to marketing problems rests in sound analysis of consumer behavior. Using the case method, you will find a practical outlet for quantitative and qualitative consumer analysis tools. Cases will explore both goods and services marketing in both industrial and consumer environments.



Requisites

  • Complete the following:
    • BA1090 - Introduction to Marketing (3)

Course Timetable

A2

Wed, Fri from 13:00 to 14:20

Sep 3 2025 - Dec 20 2025

Grande Prairie Campus

Room A305

Instructor

Open: 7 of 35 spots filled

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B2

Wed, Fri from 13:00 to 14:20

Sep 3 2025 - Dec 20 2025

Grande Prairie Campus

Room A305

Instructor

Open: 0 of 5 spots filled

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Course Outlines

Find out everything you need to know about your upcoming or past courses. Understand the learning outcomes, evaluation methods, delivery mode, and prerequisites.

A2
Sep 2023 - Dec,
2023
Dudenhoffer B
B2
Sep 2023 - Dec,
2023
Dudenhoffer B
View all historical course outlines