Description

The course focuses on the formulation, implementation and evaluation of advertising and sales promotion programs. Highlighted are the practicalities of media selection, local resource availability, budgets, and measures of effectiveness.



Requisites

  • Complete the following:
    • BA1090 - Introduction to Marketing (3)

Course Timetable

A3

Wed, Fri from 13:00 to 14:20

Jan 6 2025 - Apr 23 2025

Grande Prairie Campus

Room A208

Instructor

Open: 34 of 40 spots filled

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A3

Tue, Thu from 13:00 to 14:20

Jan 6 2026 - Apr 23 2026

Grande Prairie Campus

Room A208

Instructor

TBA

Open: 2 of 40 spots filled

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Course Outlines

Find out everything you need to know about your upcoming or past courses. Understand the learning outcomes, evaluation methods, delivery mode, and prerequisites.

A3
Jan 2024 - Apr,
2024
Evans M
A3
Jan 2023 - Apr,
2023
Mcgreeve S
View all historical course outlines