About the Program

This intensive six-week program helps business leaders step back from day-to-day operations and focus on growth.

Each week, leaders from up to eight companies meet virtually for a 2.5-hour workshop to apply proven tools and frameworks with support from expert advisors. Expect about 1.5 hours of prep work between sessions.

Breakout sessions, online tools, and direct support from industry experts will help you refine strategies, test ideas, and tackle real challenges head-on.

Weekly Topics

  • Review your current model using the Business Model Canvas and Porter’s 5 Forces
  • Redefine your growth strategy and refine your Elevator Pitch
  • Apply the Golden Circle and Design Thinking framework
  • Build your Value Proposition Canvas
  • Explore enterprise growth stages and shifting strategic focus
  • Strengthening systems using tools from the Entrepreneurial Operating System (EOS)
  • Define your Ideal Customer and Market Expansion Strategy
  • Use Geoffrey Moore’s Crossing the Chasm framework
  • Conduct a SWOT analysis to identify barriers to entry and gain a competitive advantage
  • Evaluate IP strategy and build sustainable advantages
  • Explore transition planning, partnerships, and growth capital
  • Understand company valuation, mergers and acquisitions, and private equity mergers and acquisitions.
Rendering of the collaboratorium, an open plan auditorium area of the new Side Centre Rendering of the collaboratorium, an open plan auditorium area of the new Side Centre

Side Centre

Program Details

  • Date: Wednesdays, September 10 to October 15, 2025
  • Time: 6:00 – 8:30 p.m.
  • Cost: $750.00 for the first participant, $325.00 for the second participant
  • Location: Virtual delivery

Please note that a maximum of two participants from the same company are permitted to register.

Reserve Your Spot
Portrait of Dirk Brown, program facilitator for the Side Centre Portrait of Dirk Brown, program facilitator for the Side Centre

Side Centre

Meet the Facilitator

Dr. Dirk Brown is a seasoned entrepreneur, board member, and innovation leader. He’s served as founding CEO or managing partner of four companies, is Director of the McNair Institute for Entrepreneurism and Free Enterprise and holds over 35 patents.

With deep experience in corporate strategy, tech innovation, and growth leadership, Dirk brings practical insight, academic depth, and global perspective to help you scale with confidence.

Dirk's LinkedIn

Get in Touch