Lasting Imprint

The Northwestern Polytechnic visual identity is equal parts unstoppable force and immovable object. Sturdy and steadfast, the strong ‘P’ letterform represents an institution galvanized by industry, technology, innovation and the people of northwestern Alberta.

Running through this forward-leaning and powerful character is an ‘N’ form that conveys the kinetic energy with which we work to find entrepreneurial solutions to make the Northwest a bright beacon on Canada’s post-secondary map. This line element captures the excitement of the future along with the boldness of being on the leading edge of opportunity.

Official Logos

The Northwestern Polytechnic logo is to appear in full colour whenever possible. Alternative logos for reverse application (i.e., white logos to appear on a dark background) are also available. 

The black logo is to be used in instances where colour is not possible, such as a fax sheet. The reverse logo is only to be used when the background is too dark for the colour or black logo to work well.

NWP official logos in colour

NWP black and white logos

Our Fonts

Gilroy

Gilroy is the typeface used in Northwestern Polytechnic’s logo, and it is to be used as the main display font in the institution’s branded materials. A geometric sans-serif, Gilroy was selected for its uniqueness, its readability and its modern aesthetic.

EB Garamond

Garamond is a classical and widely available Humanist font. Its minimal contrast between thin and thick strokes makes it very legible at smaller scales, making it both an excellent complement to Gilroy as well as a popular choice for post-secondary brands.

Our Colours

Bolder

RGB 0/38/58
CMYK 97/75/50/57
PANTONE 539
HEX #00263A

Aspire

RGB 24/90/125
CMYK 92/62/31/12
PANTONE 7700
HEX #185A7D

Aurora

RGB 212/19/103
CMYK 12/100/36/0
PANTONE 214
HEX #D41367

Vibrant

RGB 255/209/0
CMYK 1/16/100/0
PANTONE 109
HEX #FFD100