Content Marketing (DCM02)
Description
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. You will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Price: $139.00
Estimated length: 3.5 hrs
Access time: 90 days
.35 CEUs
MindEdge Refund Policy
Refunds/cancellations are subject to the cancellation policy of the third-party content provider. You may receive a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the course progress page from within the course. Requests can be submitted via MindEdge’s contact support form here or by email: support@mindedge.com.
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